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I'd like to see an ION chip being "the price of doing business", meaning that $70 investment in parts only raised the price of the unit by $95. The netbook is still on a razor thin margin, but nobody is on the hook if teh computer costs $495 instead of $399.
I believe the netbook prices will soon (and in some cases already have) started to nudge the traditional low end laptop costs.
If this happens across the board demand for netbooks will drop dramatically and we will be back to the bad old days of paying for power and features we don't use so that higher margins can be justified.
Atom is hopeless (i own one), and Intel is acting against the consumers interest with its monopolist practices, so i await the likes of Samsung and Lenovo to announce 11.6" Nano/Ion netbooks.